Lead Generation

Digital fundraising has become a significant topic over the past couple of years. However, in my experience, small charities often face challenges due to limited resources and smaller budgets. 

I'm delighted to share that this perception is not necessarily accurate! What I've learned is that many people are either unsure or unaware of the level of planning and monitoring required to optimize their digital fundraising efforts, especially when it comes to running effective lead generation campaigns on social media to attract supporters committed to their causes. Simply putting adverts online and hoping for the best rarely works. 

I can save you time (and headaches!) by supporting you through all stages of your digital fundraising journey, helping you deliver new, engaged, and committed supporters right from the beginning and solidifying a reliable source of income. 

You don’t need a huge budget to run a successful lead generation campaign. In fact, this approach is ideal for organizations with limited resources. Lead generation allows you to “spend as you go,” providing opportunities to pause ads, evaluate performance, and make adjustments before continuing. Combining this with telephone outreach to convert leads into supporters committed to your cause is a fantastic way to enhance your regular giving income while building strong relationships from the very first conversation. Having all the necessary tools and processes in place before starting is crucial. 

I have experience managing the entire process of a digital lead generation campaign, from initial concepts to post-campaign analysis. I have successfully executed both general lead generation and value exchange strategies. 

If you’re eager to explore lead generation further, I’d be very happy to chat with you.