Lead Generation

Digital fundraising has been topical for the last couple of years, but at least in my experience, it's often seemed challenging for small charities due to fewer resources and smaller budgets.

I'm delighted to share that this is not necessarily the case!  What I have learned is that people are unsure or unaware of the level of planning and monitoring required, and how to optimise adverts, particularly on social media to generate high quality leads. Don't put adverts online and then hope for the best - it rarely, if ever works. 

I can save you time (and headaches!), to support you through all stages, in delivering new, engaged, and committed supporters right from the start of your relationship and solidifying a dependable source of income . 

You don’t need a huge budget to run a successful lead generation campaign. In fact, this type of campaign is perfect for those with limited resources and smaller budgets. Lead generation allows you to “spend as you go”, with opportunities to pause ads, evaluate, and make changes before continuing. Combining with the telephone to convert leads into supporters committed to your cause, is a fantastic way to boost your regular giving income while building a strong relationship with your supporters from the very first conversation start. Having all the tools and processes in place prior to starting are key.

I have experience in managing the entire process of a digital lead generation campaign from initial concepts to post campaign analysis.  I have run both general lead generation and value exchange. 

If you’re keen to explore lead generation, I’d be very happy to chat to you.