Individual Giving

Need a hand with telling your story? My journey in storytelling began at five, crafting tales to sell to my first audience—my parents!  I have always loved language, words, and stories.  My passion for the power of language and narrative has only grown since. Stories ignite our imagination, evoke empathy, and connect us to each other. Stories are at the heart of everything we do within charities.  To truly resonate with supporters, we must make an immediate, memorable impact. 

Drawing on my extensive experience, I understand the complexities of conveying a charity’s mission in fresh, compelling ways. It’s not just about explaining the need for donations; it’s about weaving a narrative that touches supporters’ hearts, sparking a desire to be part of your cause, complemented by the logical reasons that sustain their commitment. 

I've supported many charities with their appeals and lift letters during my career, particularly as an Account Manager,  managing the telephone and direct mail acquisition programmes.

Since taking charge of OneKind’s fundraising drives in 2018, I’ve boosted average appeal income by 64%, implemented their most successful regular giving acquisition campaign, and crafted donor supporter journeys that foster deep engagement and strengthen relationships, both financially and beyond.